Lecco, January 7, 2026 – Fiocchi unveils “Legacy in Motion,” the campaign that opens the celebrations for the company’s 150th anniversary. A milestone that becomes an opportunity to revisit its history and project it forward, bringing together heritage, innovation, and excellence in a single, shared narrative.

The campaign puts the brand’s DNA at the center: a tradition born in Lecco and grown worldwide, able to speak to sport shooters and hunters, defense professionals and industrial partners alike. “Legacy in Motion” expresses a mastery that continues to renew itself, generation after generation, while staying true to the values of respect, passion, and responsibility.

Throughout 2026, Fiocchi will roll out a comprehensive program of dedicated events designed to engage the entire Fiocchi community. Institutional gatherings, local initiatives, exclusive occasions for clients and partners, and projects aimed at younger generations. Different formats built around diverse audiences – institutional, professional, and enthusiast – with one shared goal: enabling everyone to experience up close a legacy that keeps moving and evolving.

Among the key projects is a monograph dedicated to the brand’s history and developed in collaboration with Mondadori: “Fiocchi. 150 anni di storia italiana”. A volume that retraces the company’s milestones, its bond with its home territory, and its ongoing dialogue with international markets.

One hundred and fifty years on, Fiocchi’s defining approach remains unchanged: a constant ability to transform, understand its time, and look ahead. An identity that unites deep historical roots with an international outlook – since 2022, as part of the industrial and technology group Czechoslovak Group (CSG), an innovation and development platform that strengthens the company’s presence in the world’s major markets.

“Legacy in Motion” captures this spirit of continuous evolution of Fiocchi’s heritage and turns it into a year of initiatives that project the company into the future – deepening the bond with everyone who chooses to be part of it, every day.